Campaigns

Property campaigns,designed to get noticed.

A new instruction is only worth having if the market hears about it. We design and build the emailer, prepare the landing page, send the campaign and report on what came back.

Plan a campaign

HTML emailers

Built properly, not dragged together.

Hand-built responsive HTML, tested across the clients your audience actually uses, and designed to survive Outlook without falling apart.

Campaign preview

Campaign types

  • New instruction
  • Now available
  • Investment opportunity
  • Development launch
  • New phase
  • Let
  • Sold
  • Availability update

What we handle

  • HTML email design
  • Responsive email development
  • Testing across major clients
  • Campaign asset preparation
  • Campaign landing pages
  • List setup and segmentation
  • Sending and scheduling
  • Open and click tracking
  • UTM tagging
  • GA4 campaign attribution
  • Enquiry tracking
  • Website updated to match

The joined-up bit

One set of information, four places it lands.

Because we hold the website as well, the campaign is built from the same content rather than rekeyed into a separate tool.

  1. 01

    Brochure comes in

    You forward what the agent or designer sent.

  2. 02

    Website updated

    Property published, availability and schedule current.

  3. 03

    Landing page prepared

    A campaign page built for the click-through.

  4. 04

    Emailer designed and built

    Responsive HTML, tested across clients.

  5. 05

    Sent and measured

    Opens, clicks, downloads and enquiries reported.

The website is already right by the time the campaign lands — which is the part most campaigns get wrong.

Scope

What a campaign includes.

  • Design Laid out to match the scheme, not a stock template.
  • Build Hand-coded responsive HTML email.
  • Testing Checked across major desktop, web and mobile clients.
  • Dark mode Legible when the client inverts it.
  • Landing page A campaign page built on your website.
  • Lists Platform setup, segmentation and suppression.
  • Sending Scheduled, or sent from your own platform.
  • UTM tagging Every link tagged for attribution.
  • Tracking Opens, clicks and downloads recorded.
  • Reporting What the campaign produced, in plain terms.

How it is bought

One-off, or part of the month.

Campaigns can be commissioned individually when an instruction lands, or run as an ongoing programme alongside a managed website.

We are still settling campaign pricing, so it is quoted per campaign for now — based on how much design, list work and sending is involved. Ask and we will give you a figure before anything starts.

  • Single campaign for a new instruction
  • A launch programme across a phased scheme
  • Ongoing availability updates to a retained list
  • Investment campaigns to a targeted audience
Plan a campaign

Next step

Got an instruction to launch?

Send us the brochure and the list. We will handle the website update, the landing page, the emailer and the reporting.

Plan a campaignSee Fully Managed